OVERVIEW: Agency video for Techint Labs, a relationship-driven, independent advertising agency specializing in digital, media, and design.
GOAL: Produce a short, engaging video that succinctly conveys Techint Labs' brand essence, service offerings, and unique company culture.
The project involved meticulous planning and storyboarding to outline key messages and visual elements. All aspects of production were carefully managed, including capturing and sourcing footage that encapsulated the agency's dynamic environment and collaborative ethos. Comprehensive editing and post-production ensured a polished final product.
RESULTS: Honored as a Gold Winner in the 2023 AVA Digital Awards. This initiative not only showcased Techint Labs' capabilities and values but also bolstered its reputation as a leader in the advertising industry, driving engagement and fostering client trust.
OVERVIEW: The International School of Denver, a multicultural and multilingual pre-K-8th grade IB World School located in Denver, embarked on a rebranding initiative to create a cohesive and impactful brand identity.
GOAL: Establish a unified and consistent brand that authentically represents the school's unique multicultural environment and educational philosophy. This rebrand aimed to inspire unity among students, faculty, and the broader community.
The rebranding process involved comprehensive research into the school's history, values, and educational offerings. Stakeholder input was gathered to ensure the new brand identity resonated with all key audiences. Design elements such as color schemes, typography, and visual motifs were carefully selected to reflect the school's diversity and global perspective. This initiative not only aimed to enhance the school's visibility and appeal but also to strengthen its position as a leading institution in international education within the Denver area.
RESULTS: Honored as a Silver Winner at the 2023 MUSE Awards. The new brand identity informed a new website, social media presence, apparel, print and digital materials, and environmental design for a new middle school building.
OVERVIEW: Manchester University, a private liberal arts university based in Indiana, sought to bolster student applicant quality and increase enrollment deposits through a targeted social media video ad promoting its eSports program.
GOAL: Attract prospective students by highlighting the university's eSports offerings and fostering engagement that leads to increased applications and deposits.
A comprehensive full-funnel digital campaign was implemented to target potential students effectively. This strategy aimed to generate initial student inquiries through engaging social media video ads and then nurture these leads into completed applications.
RESULTS: Recognized with a Silver Award in the 2023 NYX Awards, acknowledging its effectiveness in digital marketing and its contribution to enhancing Manchester University's visibility and enrollment efforts, as well as reinforcing its appeal to prospective students interested in eSports and technology-driven programs.
OVERVIEW: Finify, formerly known as Mortgage365, underwent a strategic rebranding initiative to align with its goal of expanding its B2C marketing presence. Finify distinguishes itself by offering a seamless online mortgage process coupled with personalized guidance from expert loan advisors.
GOAL: Develop a cohesive brand identity that resonates with their new name and emphasizes their commitment to simplified mortgage solutions and customer empowerment.
Collaborating closely with the Finify team, we crafted a brand identity that encapsulated their streamlined approach to mortgage financing. This involved creating a distinct visual identity characterized by playful illustrations, a modern color palette, and a friendly yet professional tone. These elements were integrated into a new website, enhanced social media presence, and a comprehensive digital marketing strategy.
RESULTS: Honored as a Gold Winner at the 2023 MUSE Awards. This rebranding effort not only elevated Finify's market visibility and appeal but also underscored its dedication to innovation and customer-centric service in the mortgage industry.
OVERVIEW: AdCellerant, a technology-driven digital marketing company focused on simplifying digital advertising, initiated a rebranding project to update its visual identity.
GOAL: Create a new logo and brand identity for AdCellerant that reflects its status as a modern technology company.
In redefining AdCellerant's brand, we transitioned from a serif typeface and intricate icon to a streamlined design. This included adopting a complementary color palette, a clean serif typeface, and a simplified icon that can stand alone, reinforcing the brand's modern aesthetic and versatility.
RESULTS: This rebranding effort enhanced AdCellerant's visual appeal and brand recognition within the competitive digital marketing landscape, aligning its image with its innovative approach to digital advertising solutions.
OVERVIEW: Logo redesign for Nadora Healthcare, the only Joint Commission Spine Center of Excellence in the State of Colorado. Their mission is to provide high quality, debt-free elective surgical care at reasonable and transparent prices.
GOAL: This logo redesign aimed to create a modern, distinctive identity that would resonate with both existing patients and potential clients seeking high-quality healthcare services. The new logo needed to feel visually appealing and embody their values of compassion, expertise, and advancement in surgical care. Purple was chosen as the primary brand color to differentiate from local competitors in the healthcare space.
RESULTS: The redesigned logo received positive feedback from stakeholders and has successfully enhanced brand recognition both locally and within the broader healthcare community. By aligning visual identity with organizational values, Nadora Healthcare is better positioned to attract new patients and maintain its reputation as a leader in surgical healthcare.
OVERVIEW: Website built for Starke Lake Studios, a recording studio in Central Florida renowned for its state-of-the-art recording capabilities and commitment to quality sound production.
GOAL: Starke Lake Studios underwent a site redesign to modernize its online presence and better serve its clientele in the music and entertainment industry. The project aimed to create a visually appealing, user-friendly Squarespace website that would effectively showcase the studio's services, attract new clients, and streamline booking processes.
RESULTS: The site redesign successfully achieved its objectives by delivering a visually compelling and user-friendly online platform. The redesigned website effectively showcases the studio's technical capabilities, professional expertise, and commitment to quality audio production. By optimizing navigation and enhancing content presentation, the new website improves user experience and encourages visitor engagement. The recording studio now benefits from a modern, responsive website that reflects its brand values and promotes its services effectively.
www.starkelakestudios.com
OVERVIEW: Beer Label Design for 2019 Colorado Startup Brews Competition
GOAL: Develop a custom unique beer label for the homebrew entered into the annual brewing competition. The label required prominently featuring the company name, beer style, and most importantly, distinguishing itself from competing designs. A vibrant, attention-grabbing color scheme was employed to complement the beer style and attract the judges' attention.
RESULTS: Finalist in the Label Design Contest.
OVERVIEW: Custom logo animations developed for various clients.
GOAL: Deliver concise and polished looping logo animations tailored for integration into video productions and social media campaigns. Each animation is meticulously crafted to align with the client’s brand identity, ensuring a compelling visual narrative that resonates with audiences.
RESULTS: These animations serve to bolster brand presence, enhance recognition, and foster greater engagement across diverse digital platforms.
